Social Media Manager

Job Description

A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.


  • Developing and executing content calendars
  • Creating and nurturing social media communities
  • Staying updated about the latest social media trends
  • Tracking useful social media metrics
  • Creating effective social media marketing campaigns


  • While experience requirements for a social media manager may differ depending on the organisation
  • generally
  • a minimum of 2-3 years of experience in social media management is preferred. However
  • entry-level social media manager positions may require less experience and provide on-the-job training. A social media manager should have experience in creating and managing social media campaigns
  • crafting engaging content
  • analysing KPIs
  • and engaging with social media communities. Depending on the company’s needs
  • a social media manager may also need experience with specific social media platforms and tools such as Facebook
  • Instagram
  • etc.
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